WebJul 5, 2024 · Proximity Marketing Beacons are small devices that use bluetooth to communicate information to mobile devices nearby. They function within a specific location when the mobile device (like android or iPhone) is within its range. WebFeb 24, 2016 · Here are the basics of BLE beacons that every CMO and their marketing teams need to know. 1. What exactly are BLE beacons? Beacons are small, battery …
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